What an Irish home-services business actually needs from its website

A website for a bathroom fitter, heating installer or electrician should help a visitor decide whether to get in touch. It needs clear service information, credible examples of work and a contact route that works on a phone. When rebuilding it, we also check the information supplied before a booking and how optional tracking is controlled.

Make the practical details easy to find

State the service area, the work you take on and what happens after an enquiry. Distinguish a guide price from a written quotation. Describe what the price includes and explain VAT treatment where applicable. Publish the correct trading identity and contact details rather than relying on a logo and a mobile number.

Use photographs of actual work with permission. Label illustrative images clearly. Keep the original wording and source of reviews, and avoid presenting a selected set of testimonials as an overall rating.

Match the booking process to the contract

How a contract is concluded matters. Irish law generally provides 14 days to cancel qualifying distance or off-premises service contracts, and 30 days for specified unsolicited home visits. Starting work does not automatically remove that right. Check the applicable rules and exceptions for your sales process before writing the booking terms. See the Consumer Rights Act 2022, section 113 and CCPC guidance for service businesses.

A website page is only part of the process. The quotation, confirmation and cancellation instructions should agree with it. Have the wording reviewed against the way the business actually accepts work.

Connect the cookie choice to the tags

The Irish Data Protection Commission says cookies normally require consent, subject to limited exemptions such as those strictly necessary for a requested service. A visible banner does not establish that the tags respect the choice. See the DPC guidance.

For a setup designed to block analytics until acceptance, check both browser storage and network requests in fresh sessions. Test no choice, rejection, acceptance and withdrawal. Record what you tested; a cookie check alone cannot establish full legal compliance.

Preserve the content when rebuilding

Before changing platforms, inventory the live URLs, original images, reviews, forms and administrative accounts. Confirm what can be exported and who owns the destination accounts. Where reviews come from a third party, check the permitted use and attribution.

Our CJM Bathrooms case study describes one migration with a custom theme, existing reviews and consent-controlled analytics. These are concrete implementation tasks; the right scope for another business depends on its existing site and booking process.