Email Marketing Campaigns & Automation
The highest ROI channel in digital marketing, averaging 42 EUR return for every 1 EUR spent. We build email systems that nurture leads, retain customers and drive consistent revenue on autopilot. From welcome sequences to abandoned cart recovery, post-purchase flows to re-engagement campaigns, every email is strategically timed, beautifully designed and relentlessly optimized for performance.
What we do
How we work
Strategy, Segmentation & List Building
Email strategy aligned with your customer journey, from first touch to repeat purchase. Audience segmentation by behavior (purchases, email engagement, website activity), demographics and lifecycle stage. Each segment receives tailored content that speaks to their specific needs and interests. List building through optimized signup forms, lead magnets, content upgrades and checkout opt-ins. GDPR-compliant double opt-in and privacy policy.
Template Design & Copywriting
Branded, responsive email templates that render perfectly in every inbox, Gmail, Outlook, Apple Mail, Yahoo and mobile clients. Dark mode compatible designs. Modular template system so you can create new emails quickly while maintaining brand consistency. Persuasive subject lines A/B tested for open rates. Preview text optimization. Copy that drives action with clear CTAs, benefit-focused messaging and urgency when appropriate.
Automation Flows
Welcome Sequence (3-5 emails, 7-10 days): introduce brand, deliver value, guide to first action. Abandoned Cart Recovery (3 emails, 1h/24h/72h): reminder, social proof, incentive, recovers part of the lost orders. Post-Purchase Nurture: thank you, review request, usage tips, cross-sell related products. Re-engagement Campaign: win back inactive subscribers or gracefully sunset them. Birthday/anniversary emails. Browse abandonment triggers. Replenishment reminders for consumable products.
Testing, Optimization & Reporting
Continuous A/B testing: subject lines, send times, from names, preview text, CTA buttons, layouts and content length. Send time optimization based on individual subscriber engagement patterns. Deliverability monitoring: inbox placement rates, spam complaints, bounce rates and sender reputation. Monthly performance reports with open rates, click rates, conversion rates, revenue per email and list growth metrics. Quarterly strategy reviews with recommendations for improvement.
Deliverables