Analytics & Reporting for Smarter Marketing
Data that drives decisions. Without proper analytics, you are making marketing decisions in the dark. We set up comprehensive tracking, build custom dashboards and deliver monthly reports that translate raw data into actionable business insights. Our analytics setups have revealed conversion opportunities worth thousands that clients did not know existed, hidden in data they were collecting but never analyzing.
What we do
How we work
Analytics Infrastructure Setup
Google Analytics 4 implementation with enhanced measurement, custom events for key user actions (form submissions, CTA clicks, scroll depth, video views, file downloads), e-commerce tracking (if applicable), cross-domain tracking for multi-site setups. Google Search Console integration for keyword and ranking data. Google Tag Manager setup for flexible, code-free tracking updates. Server-side tracking for improved data accuracy and privacy compliance.
Custom Dashboard Creation
Real-time dashboards in Looker Studio (formerly Data Studio) combining data from GA4, Search Console, social media and CRM into a single view. Executive dashboard: traffic, conversions, revenue, top pages and trends at a glance. Marketing dashboard: channel performance, campaign ROI, audience demographics and behavior flow. SEO dashboard: rankings, organic traffic, click-through rates and Core Web Vitals. Each dashboard designed for its audience, executives get the big picture, marketers get actionable detail.
Conversion Tracking & Attribution
Goal and conversion setup for every valuable action: purchases, lead form submissions, phone calls, email signups, chat initiations, document downloads. Multi-touch attribution modeling to understand which channels and touchpoints contribute to conversions. UTM parameter strategy for consistent campaign tracking across all marketing channels. Enhanced e-commerce tracking: product impressions, add-to-cart, checkout steps, purchase and refund tracking.
Monthly Reporting & Insights
Monthly reports that go beyond numbers, we tell the story behind the data. What changed, why it changed, and what to do about it. Traffic trends with year-over-year comparison. Conversion funnel analysis identifying drop-off points. User behavior insights: most visited pages, search queries driving traffic, device and geographic breakdowns. Recommendations prioritized by expected impact and effort. Quarterly deep-dive reviews reassessing strategy based on accumulated data.
Deliverables
What you get
Next step
Tell us about your site
Send us your site address and what bothers you: traffic, positions, speed. You get an honest evaluation and a fixed quote within 48 hours, with no obligation.
- 30-min brief · Quote in 48h -
Request an SEO quote
30-min brief, no obligation. Fixed quote in 48h.
Verifiable portfolio · Contract & invoice · Real reporting