PPC Advertising: Google, Meta & LinkedIn Ads
Paid campaigns that deliver ROI from day one. Google Ads, Meta Ads and LinkedIn Ads managed with data-driven precision to maximize every euro spent. We do not just set up campaigns and hope for the best, we actively manage, test and optimize daily to continuously improve performance. We do not promise a revenue multiplier: we report what each enquiry cost and what happened to it afterwards. We treat your ad budget like our own money: every euro must earn its place.
What we do
How we work
Campaign Strategy & Setup
We start with your business objectives and work backwards to campaign structure. Audience research identifies your ideal customer profiles, their search behavior and which platforms they use. Keyword research (for Search) or audience building (for Social) creates the targeting foundation. We structure campaigns with tight ad groups, relevant keywords and matching ad copy. Conversion tracking is set up before the first euro is spent, without it, optimization is impossible. We define KPIs, set realistic targets and create reporting dashboards.
Ad Creation & Testing
We write ad copy that stops the scroll and drives clicks, not just any clicks, but qualified clicks from people ready to buy. For Google Ads: responsive search ads with 15 headlines and 4 descriptions, utilizing every ad extension (sitelinks, callouts, structured snippets, call, location). For Meta Ads: thumb-stopping creative with multiple formats (single image, carousel, video), each with 3-5 copy variations. For LinkedIn: sponsored content, message ads and conversation ads targeted by job title, company size and industry. Everything is A/B tested.
Daily Optimization
Campaigns are monitored and optimized daily, not weekly, not monthly. We review search term reports and add negative keywords to eliminate waste. Bid adjustments based on device, location, time of day and audience performance. Budget reallocation from underperforming campaigns to winners. Ad copy rotation analysis and pausing underperformers. Landing page performance review and recommendations. Quality Score monitoring and improvement for lower CPCs. Audience refinement based on conversion data.
Reporting & Strategy Reviews
Transparent, jargon-free reporting that shows exactly where your money goes and what it returns. Weekly performance snapshots with key metrics: spend, clicks, conversions, CPA, ROAS. Monthly detailed reports with trend analysis, test results, insights and recommendations for the next period. Quarterly strategy reviews where we reassess targeting, messaging and budget allocation based on accumulated data. Custom dashboards give you real-time access to campaign performance 24/7.
Deliverables