Packaging is the only salesperson present at every encounter with your customer. This guide explains how packaging design actually works: the brief (who buys and from which shelf), competitive shelf research, information hierarchy, physical mockup testing and print preparation. It also covers the standard legal requirements on labels in Romania, the classic mistakes paid for at print, and what to prepare before ordering packaging design. Design Creator Lab, graphic design studio in Timisoara, Romania. Call 0770 129 502.
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