UX (user experience) design is the practice of making a product easy and pleasant to use: the structure, the flows, the logic behind every screen. UI (user interface) design is the visual layer: colors, typography, buttons, spacing.
A website can look beautiful and still lose customers if the experience is confusing. The reverse is also true: a logical flow with an outdated interface kills trust. Good digital products need both, working together.
In practice, UX comes first: research, structure, wireframes. UI follows: visual design, components, final polish. At DCL every project includes both phases by default.
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