MTS GlobalSun

Challenge

MTS GlobalSun was growing rapidly in the renewable energy market (residential and commercial photovoltaic systems, storage batteries, off-grid solutions) but visual identity and digital presence didn't reflect market position. The logo was dated (used since 2015), the site was WordPress with easily recognizable commercial theme, technical content was thin. Competition in the Romanian photovoltaic market had increased intensely after the Casa Verde Fotovoltaice boom, new players with aggressive marketing and falling prices. To maintain premium positioning and justify mid-to-high tier prices, they needed digital presence communicating real technical expertise and complex design capability, not just panel installation.

Solution

Complete process in three simultaneous zones. Brand: strategic discovery with founders, competitor analysis, identification of unique positioning (focus on technical complexity and consulting, not volume). New modern logo with abstract energy + sun symbol, color palette with 6 semantically structured colors, serif+sans typography pair with complete diacritics support, graphic system with organic patterns evoking energy flow. 35-page brand guidelines. Web: complete redesign, custom site with 4-level architecture (homepage → categories → products → sizing calculator), 50+ pages with Product and FAQPage schema markup, custom sizing calculator for ideal system based on household consumption. SEO: 18-month strategy focused on competitive industry terms (photovoltaic panels, solar kit, PV installation, storage batteries) plus geo-targeted long-tail. 30 pillar articles at launch, 4 new articles per month.

Process

1. 01Strategy discovery 3 sessions with founders and competitor audit
2. 02Complete brand identity: logo, palette, typography, graphic system, guidelines
3. 03Site wireframes with 4-level architecture and sizing calculator
4. 04Custom frontend development + backend with CMS for content team
5. 05Product, FAQPage, BreadcrumbList schema markup per relevant page
6. 0630 pillar articles at launch + content plan for 18 months
7. 07GA4 + GSC setup + conversion tracking (quote form, phone, WhatsApp)
8. 08Migration with 301 redirects for all old URLs