Evo Construct

Challenge

Evo Construct is a civil construction firm with works in Bucharest and surrounding counties. In 2018 they had a basic presentation site made 5 years ago, without SEO strategy, content, or organized lead capture system. For an industry where client decisions are made after months of research and offer comparison, the lack of educational content and online credibility meant constant loss of opportunities to competitors with more serious digital presence. Plus a latent requirement to expand into construction product sales (materials, accessories) that required stable e-commerce architecture, not a WordPress add-on.

Solution

Phased strategy over 8 years. Phase 1 (2018-2020): presentation site redesign with solid SEO structure (optimized URLs, LocalBusiness schema markup, dynamic sitemap, image optimization), plus blog with 2 new articles per month on industry topics (foundation types, modern materials, construction project stages). Phase 2 (2020-2022): extension to a custom e-commerce platform for construction product sales, robust foundation, easily extensible through custom modules. Existing content migration, old URLs preservation with 301 redirects, quote request form integration with internal CRM. Phase 3 (2022-2024): SEO consolidation with 80+ optimized articles, Google Ads campaigns for commercial keywords, video tutorial content and project presentations. Phase 4 (2024-2026): full SEO authority, top 3 positions on industry terms, organized lead capture, integration with internal ERP system for complete pipeline tracking.

Process

1. 01Initial audit 2018: site state, SEO opportunities, 12-month planning
2. 02Phase 1: presentation redesign + blog setup + content 24 articles/year
3. 03Phase 2: custom e-commerce platform migration with 301 redirects and ranking preservation
4. 04Phase 3: Google Ads campaigns + video content + case studies
5. 05Phase 4: authority consolidation + internal ERP integration
6. 06Quarterly review with SEO report + content + leads pipeline
7. 07Strategy adaptation to Google algorithm changes and market shifts